Privacy Policy

Effective: September 26, 2017

Personal Information

When we refer to "personal information" in this Privacy Policy, we mean information that can be associated with a specific person and could be used to identify that specific person whether from that data alone or from that data in combination with other information that we have or likely have access to. We do not consider personal information to include information that has been made anonymous or aggregated so that it can no longer be used, whether in combination with other information or otherwise, to identify a specific person. The personal information we collect includes, but is not limited to, personal information of the kinds described below:

  • information you provide when registering with Butter or updating your account information, which may include name, image, physical address, email address, user name and password for third-party service, telephone and/or mobile phone number;
  • financial information which you provide when paying for our Service, credit card, or debit card or bank account information;
  • information we obtain from a third-party service with which you use our Service regarding you and others with whom you interact and/or share information through such third-party service (e.g., if you utilize our Service to gather information from Slack, we obtain from Slack the user names and email addresses of your team);
  • information you include in “conversations” (described below), including others with whom you are associated in a third-party service;
  • information you include in “conversations” (described below), including any group with which you are associated in a third-party service;
  • information you provide in connection with any customer support, product evaluation, dispute resolution and other communications with our Service and personnel;
  • information regarding the geographic location where your computing device is located when interacting with our Service; and


When you interact with the Butter personal assistant, we call it a “conversation.” The subsequent response from the Service, including any content we display from a third-party service discovered in response to your request and relayed to you (what we call “relevant content”) is also part of this conversation; further communications between you and Butter, including any rating of results, are also part of the conversation. So, when we use the term “conversation” in this Privacy Policy, we include all your requests and Butter responses – including relevant content – butnot other data you store in, or share using, the third-party service(s) with which you use our Service.Butter’s humans will only have access to the information included in the conversation.

Content from Third-Party Services

When you enable the Butter personal assistant to access a third-party service, you specifically authorize our Service to take certain actions, including indexing your content on that service, processing it using our proprietary algorithms to make it more useful to you, and, at your request, performing various actions with it. For example, when you initiate a request to our Service, our software and algorithms will process the contents of the third-party service(s) to locate and capture information the algorithm determines most relevant to your request. Our Service may also anticipate that certain information in the third-party service is relevant to the current conversation and provide it to you for review. No humans at Butter will be engaged as part of this information retrieval process. If our Service locates relevant information, it will present it to you in a human-readable format as part of the conversation between you and Butter.

Other Automatically Collected Information

We use cookies, tracking pixels and similar technologies on our Service to collect information that helps us provide our Service to you, and to learn how our Service is used.

Using Information

Personal Information

We use your personal information for the following purposes:

  • to establish your account with our Service, and to communicate with you regarding your account;
  • to establish authorization for our Service to access the third-party service(s) you request;
  • to operate, improve and personalize our Service for you, including any collection and processing of payment for our Service;
  • to provide you information regarding our Service and other services or products, or redeem promotional offers (consistent with your communications preferences);
  • to display in your user profile; and
  • to contact you to detect, prevent and mitigate fraudulent or illegal activities, investigate or inform about any security issues, enforce our agreements with you or other applicable policies, and comply with our legal obligations.

Third-Party Service Information

We index the information and data obtained from third-party services you connect to Butter to enable us to fulfill your requests for information, and otherwise operate the Service. Our Service operates on computers owned and/or operated by Butter and located in third-party data centers in the United States and, possibly in other countries in the future. These computers store the indexed contents of your data and the Service’s conversations with you (including any relevant content obtained from the third-party service(s)), all in an encrypted form using industry standard security. Our personnel do not monitor your conversations with Butter, but we may review conversations in order to analyze the performance of the Service, develop modifications to the Service, provide support for technical or other issues and fulfill our legal obligations.

We do not enable our personnel to access data obtained from third-party services, or disclose such data with third parties, except in the following limited circumstances:

  • you request assistance from us with respect to any relevant content obtained from a third-party service, in which event our customer support personnel will obtain your prior consent to our accessing the data on the third-party service (including anything stored on such third-party service in addition to the relevant content provided to you in your conversation);
  • we believe our User Agreement has been violated and confirmation is required or we otherwise have an obligation to review the data in the third-party service;
  • we believe it is necessary to protect the rights, property or personal safety of Butter and its users (including to protect against potential spam, malware or other security concerns); or
  • in order to comply with our legal obligations, such as responding to warrants, court orders or other legal process.

We vigilantly protect the privacy of your account and the data stored in our computer systems and, whenever we determine it appropriate, we provide you with notice if we believe we are compelled to comply with a third party’s request for information about your account.

Information Obtained via Technical Tools

We use information obtained from your computing device(s), as well as information obtained from cookies, tracking pixels and similar technologies, to understand how you and other users use our Service, and to develop improvements to our Service. We may also use these technologies to help deliver promotional messages and advertisements for relevant products and services.

Retaining Information

We retain your information as long as we believe it is necessary and relevant for the operation of our Service. Upon request, your personal information will be deleted as soon as reasonably possibly after your account is closed or deactivated. Under certain circumstances we may retain information, including your personal information, after your account is closed to prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigation, enforce our User Agreement, comply with applicable legal data retention obligations and take other actions permitted by law. In addition, if any relevant content from your conversations appear in another Butter user’s account, such relevant information will be retained in such other user’s Butter account until no user of the Butter service retains such information in their account. After it is no longer necessary for us to retain your personal information, we will dispose of it in a secure manner according to our data retention and deletion policies in effect at that time.

Your Choices And Right To Access Information

Personal Information

You determine what personal information to provide to us, and you may modify this information at any time by logging into your account via our web site. It is your responsibility to ensure your information is correct in your profile, and we may rely upon that information being current. You consent to our using the then-current address(es) in your Profile to deliver notices and important messages.

Communication Preferences

We do not sell or rent your personal information to third parties for their marketing purposes without your explicit consent. We may contact you via email with Service-related announcements that we think may be beneficial to you, and special offers. We also may contact you with information about products and services from our business partners. You may opt out of such communications at any time by following the opt-out instructions provided in. You may not opt out of receiving what we consider to be essential Service-related messages, customer service responses or other communications relating to inappropriate use of the Service or requests from third-parties to access information in your account. We may deliver those messages using any of your addresses in your profile, and may send messages to you within the Service. Please note that if you have agreed to receive marketing communications from any third-party service with which you are using Butter, you must change your communication preferences with them directly.

We will honor any statutory right you might have to access, modify or erase your personal information. You can contact Butter customer support at to request access. Where you have a legal right to request access or request the modification or erasure of information, we can still withhold that access or decline to correct information in some cases in accordance with applicable law, but will give you reasons if we do so.

Disclosing Information

We exist to provide a valuable service to you, and not to obtain your personal information to sell or rent to third parties. In addition to actions you elect to take to enable us to share your credentials with a third-party service to integrate Butter with such third-party service, the circumstances in which we disclose personal information are limited to the following:

  • We have your explicit consent to share the information.
  • We need to share your information with service providers who process data on our behalf in order to operate and improve the features and functionality of the Service; process your payment transactions; fulfil your service requests; and help us communicate with you as described elsewhere in this Privacy Policy; these providers are subject to strict data protection requirements.
  • We believe it is necessary to investigate potential violations of our User Agreement, to enforce the User Agreement, or where we believe it is necessary to investigate, prevent or take action regarding illegal activities, suspected fraud or potential threats against persons, property or the systems on which we operate the Service.
  • We determine that the access, preservation or disclosure of information is required or permitted by law to protect the rights, property or personal safety of Butter and users of the Service, or is required to comply with applicable laws, including compliance with warrants, court orders, subpoenas, legal process, or other lawful government requests (including in response to public authorities to meet national security or law enforcement requirements).
  • We do so in connection with the sale or reorganization of all or part of our business, as permitted by applicable law.

Some third parties’ embedded content or plugins on the Service, such as Facebook “Like” buttons, may allow their operators to learn that you have visited our website, and they may combine this information with other, identifiable information they have collected about your visits to other websites or online services.

In each of these circumstances, we try to minimize the amount of personal information we share to what is directly relevant and necessary to accomplish the specified purpose. As stated above, we do not disclose your personal information to third parties for their marketing purposes without your explicit consent.

While we use contractual and other measures to ensure protection of personal information, the laws and regulations relating to privacy and personal information protection in other legal jurisdictions may not be the same as, or similar to, your local privacy laws. The governments, courts, law enforcement or regulatory agencies in these other jurisdictions may be able to request disclosure of personal information through the laws of these countries. In an effort to respect your privacy, we will not otherwise disclose your personal information to law enforcement, other government officials, or other third parties without a subpoena, court order or substantially similar legal procedure, except when we believe in good faith that the disclosure of information is necessary to prevent imminent physical harm, financial loss or to report potentially illegal or fraudulent activity.

Securing Your Information

Butter is committed to protecting the security of your information and takes reasonable precautions to protect it. We use industry standard encryption to protect your data in transit and while it is stored on our servers. This is commonly referred to as transport layer security (“TLS”) or secure socket layer (“SSL”) technology. However, internet data transmissions cannot be guaranteed to be 100% secure, and we cannot ensure the security of information during its transmission between you and us. Accordingly, you acknowledge that when you transport such information, you do so at your own risk.

We protect your information in our systems using technical and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure and alteration. Some of the safeguards we use are firewalls and data encryption, physical access controls to our data centers, and information access authorization controls.

If we learn of a system breach, we may attempt to notify you and provide information on protective steps, if available, through the email address that you have provided to us or by posting a notice on our web site and/or via our Service and other communication platforms. Depending on where you live, you may have a legal right to receive such notices in writing.

Service-related Details

There are just a few more pieces of important privacy information related to your use of our Service that we need to cover:

Information from Children

We do not knowingly collect personal information from children without parental consent. If we learn that we have inadvertently obtained information in violation of applicable laws prohibiting collection of information from children without such consent, we will promptly delete it.

Third Party Privacy Practices

This Privacy Notice addresses only the use and disclosure of information we collect from you and in operating our Service. If you disclose your information to others using a third-party service, their privacy notices and practices will apply. For example, when you communicate with Butter through Slack, Slack’s Privacy Policy governs those communications. We cannot guarantee the privacy or security of your information once you provide it to a third party and we encourage you to evaluate the privacy and security policies of any third party before entering into a transaction and choosing to share your information.

Scope Of Policy

This Privacy Policy describes your privacy rights when you elect to use our Service, and by using our Service or engaging with us, you accept the substance and application of these terms and policies, and consent to our collection, use, disclosure and retention of your personal information as described in this Privacy Policy. Should you ever disagree with this Privacy Policy, you may provide us with your feedback at, but such feedback will not vary or supersede these terms. The terms of this Privacy Policy are incorporated by reference in the User Agreement that you accept when you register to use our Service. Butter AI Corporation is the data controller for all Service, and we may store and process your personal information on our computers in the US and elsewhere in the world where our data centers are located.

Changes To Policy

A variety of factors may require changes to this Privacy Policy, including the evolution of our Service and changes in laws applicable to us. We will publish an announcement and effective date of any change, along with a description of any material change, and may elect in some cases to send you a message alerting you to the change. As long as you continue to use the Service, you are bound by the terms of this Privacy Policy. If you disagree with any changes and do not wish your information to be subject to a revised Privacy Policy, you will need to close your account and/or stop using the Service.

Questions Or Concerns

If you have questions or concerns about this Privacy Policy or information handling processes, you may contact us at the following addresses:
Butter AI Corporation
1266 Harrison St.
San Francisco, CA 94103