Privacy Policy

Thank you for taking the time to learn about our stance on privacy. We care deeply about your rights as a user and we will always respect your trust. We've done our best to clearly lay out our policies here.

If you can see an opportunity for improvement, please let us know by emailing

Your data is private.

We will not view
your connected data

Your data is not for sale.

Your data is yours to work from and share, not ours

Your data is secure.

We adhere to the highest industry standards for data security

Your data, your call.

Remove your data from at any time

Collecting Information

We collect a variety of information when you use Butter, including personal information you provide, information learned from conversations, information obtained automatically from the services you may use with Butter, and from cookies and other common tracking technologies we use to improve our service. When you interact with the Butter personal assistant, we call it a “conversation.” This includes all your requests and Butter's responses.

Using Information

We use your personal information to set-up and manage your account, and to communicate with you. We use other information we obtain from you and the third-party services you connect with Butter in order to operate the Butter personal assistant, to monitor and improve the performance of our Service and work with you to resolve any technical or other issues you may encounter using our service.

Retaining Information

We retain your information for only as long as it is necessary and relevant for our operations.

Your Choices and Right to Access Information

We enable you to decide what personal information you provide and how we use your personal information to communicate with you. We reserve the right to send you messages regarding important service-related matters.

Disclosing Information

Butter is not in the business of selling or renting your information. We may on occasion disclose anonymized usage information to third parties for analytics purposes, but we will never provide your personal information to any third party for their marketing and advertising purposes without first obtaining your specific permission. In some cases, our disclosure of your information may be required for third parties to assist us in operating our Service. We may also have to disclose your personal information in order to comply with our legal obligations.

Securing Your Information

We protect your information using technical and administrative security measures. These measures include data encryption, physical access controls to data centers, and information access controls governing our employees.

The remainder of this Privacy Policy will provide more detailed descriptions corresponding to the summaries above. We recommend you read the Privacy Policy in its entirety, but you may also use the links above and below to focus upon the portions of most interest to you. This Privacy Policy describes how we collect, use and protect your information when you use the Butter personal assistant or interact with us through our website, tools and associated services (collectively, our "Service").

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Personal Information

When we refer to "personal information" in this Privacy Policy, we mean information that can be associated with a specific person and could be used to identify that specific person whether from that data alone or from that data in combination with other information that we have or likely have access to. We do not consider personal information to include information that has been made anonymous or aggregated so that it can no longer be used, whether in combination with other information or otherwise, to identify a specific person. The personal information we collect includes, but is not limited to, personal information of the kinds described below:


When you interact with the Butter personal assistant, we call it a “conversation.” The subsequent response from the Service, including any content we display from a third-party service discovered in response to your request and relayed to you (what we call “relevant content”) is also part of this conversation; further communications between you and Butter, including any rating of results, are also part of the conversation.  So, when we use the term “conversation” in this Privacy Policy, we include all your requests and Butter responses – including relevant content – but not other data you store in, or share using, the third-party service(s) with which you use our Service.  Butter’s humans will only have access to the information included in the conversation.

Content from Third-Party Services

When you enable the Butter personal assistant to access a third-party service, you specifically authorize our Service to take certain actions, including indexing your content on that service, processing it using our proprietary algorithms to make it more useful to you, and, at your request, performing various actions with it. For example, when you initiate a request to our Service, our software and algorithms will process the contents of the third-party service(s) to locate and capture information the algorithm determines most relevant to your request. Our Service may also anticipate that certain information in the third-party service is relevant to the current conversation and provide it to you for review. No humans at Butter will be engaged as part of this information retrieval process. If our Service locates relevant information, it will present it to you in a human-readable format as part of the conversation between you and Butter.

Other Automatically Collected Information

We use cookies, tracking pixels and similar technologies on our Service to collect information that helps us provide our Service to you, and to learn how our Service is used.


Personal Information

We use your personal information for the following purposes:

Third-Party Service Information

We index the information and data obtained from third-party services you connect to Butter to enable us to fulfill your requests for information, and otherwise operate the Service. Our Service operates on computers owned and/or operated by Butter and located in third-party data centers in the United States and, possibly in other countries in the future. These computers store the indexed contents of your data and the Service’s conversations with you (including any relevant content obtained from the third-party service(s)), all in an encrypted form using industry standard security. Our personnel do not monitor your conversations with Butter, but we may review conversations in order to analyze the performance of the Service, develop modifications to the Service, provide support for technical or other issues and fulfill our legal obligations.

We do not enable our personnel to access data obtained from third-party services, or disclose such data with third parties, except in the following limited circumstances:

We vigilantly protect the privacy of your account and the data stored in our computer systems and, whenever we determine it appropriate, we provide you with notice if we believe we are compelled to comply with a third party’s request for information about your account.

Information Obtained via Technical Tools

We use information obtained from your computing device(s), as well as information obtained from cookies, tracking pixels and similar technologies, to understand how you and other users use our Service, and to develop improvements to our Service. We may also use these technologies to help deliver promotional messages and advertisements for relevant products and services.


We retain your information as long as we believe it is necessary and relevant for the operation of our Service. Upon request, your personal information will be deleted as soon as reasonably possibly after your account is closed or deactivated. Under certain circumstances we may retain information, including your personal information, after your account is closed to prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigation, enforce our User Agreement, comply with applicable legal data retention obligations and take other actions permitted by law. In addition, if any relevant content from your conversations appear in another Butter user’s account, such relevant information will be retained in such other user’s Butter account until no user of the Butter service retains such information in their account. After it is no longer necessary for us to retain your personal information, we will dispose of it in a secure manner according to our data retention and deletion policies in effect at that time.


Personal Information

You determine what personal information to provide to us, and you may modify this information at any time by logging into your account via our web site. It is your responsibility to ensure your information is correct in your profile, and we may rely upon that information being current. You consent to our using the then-current address(es) in your Profile to deliver notices and important messages.

Communication Preferences

We do not sell or rent your personal information to third parties for their marketing purposes without your explicit consent. We may contact you via email with Service-related announcements that we think may be beneficial to you, and special offers. We also may contact you with information about products and services from our business partners. You may opt out of such communications at any time by following the opt-out instructions provided in. You may not opt out of receiving what we consider to be essential Service-related messages, customer service responses or other communications relating to inappropriate use of the Service or requests from third-parties to access information in your account. We may deliver those messages using any of your addresses in your profile, and may send messages to you within the Service. Please note that if you have agreed to receive marketing communications from any third-party service with which you are using Butter, you must change your communication preferences with them directly.

We will honor any statutory right you might have to access, modify or erase your personal information. You can contact Butter customer support at to request access. Where you have a legal right to request access or request the modification or erasure of information, we can still withhold that access or decline to correct information in some cases in accordance with applicable law, but will give you reasons if we do so.


We exist to provide a valuable service to you, and not to obtain your personal information to sell or rent to third parties. In addition to actions you elect to take to enable us to share your credentials with a third-party service to integrate Butter with such third-party service, the circumstances in which we disclose personal information are limited to the following:

Some third parties’ embedded content or plugins on the Service, such as Facebook “Like” buttons, may allow their operators to learn that you have visited our website, and they may combine this information with other, identifiable information they have collected about your visits to other websites or online services.

In each of these circumstances, we try to minimize the amount of personal information we share to what is directly relevant and necessary to accomplish the specified purpose. As stated above, we do not disclose your personal information to third parties for their marketing purposes without your explicit consent.

While we use contractual and other measures to ensure protection of personal information, the laws and regulations relating to privacy and personal information protection in other legal jurisdictions may not be the same as, or similar to, your local privacy laws. The governments, courts, law enforcement or regulatory agencies in these other jurisdictions may be able to request disclosure of personal information through the laws of these countries. In an effort to respect your privacy, we will not otherwise disclose your personal information to law enforcement, other government officials, or other third parties without a subpoena, court order or substantially similar legal procedure, except when we believe in good faith that the disclosure of information is necessary to prevent imminent physical harm, financial loss or to report potentially illegal or fraudulent activity.


Butter is committed to protecting the security of your information and takes reasonable precautions to protect it. We use industry standard encryption to protect your data in transit and while it is stored on our servers. This is commonly referred to as transport layer security (“TLS”) or secure socket layer (“SSL”) technology. However, internet data transmissions cannot be guaranteed to be 100% secure, and we cannot ensure the security of information during its transmission between you and us. Accordingly, you acknowledge that when you transport such information, you do so at your own risk.

We protect your information in our systems using technical and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure and alteration. Some of the safeguards we use are firewalls and data encryption, physical access controls to our data centers, and information access authorization controls.

If we learn of a system breach, we may attempt to notify you and provide information on protective steps, if available, through the email address that you have provided to us or by posting a notice on our web site and/or via our Service and other communication platforms. Depending on where you live, you may have a legal right to receive such notices in writing.


There are just a few more pieces of important privacy information related to your use of our Service that we need to cover:

Information from Children

We do not knowingly collect personal information from children without parental consent. If we learn that we have inadvertently obtained information in violation of applicable laws prohibiting collection of information from children without such consent, we will promptly delete it.

Third Party Privacy Practices

This Privacy Notice addresses only the use and disclosure of information we collect from you and in operating our Service. If you disclose your information to others using a third-party service, their privacy notices and practices will apply. For example, when you communicate with Butter through Slack, Slack’s Privacy Policy governs those communications. We cannot guarantee the privacy or security of your information once you provide it to a third party and we encourage you to evaluate the privacy and security policies of any third party before entering into a transaction and choosing to share your information.


This Privacy Policy describes your privacy rights when you elect to use our Service, and by using our Service or engaging with us, you accept the substance and application of these terms and policies, and consent to our collection, use, disclosure and retention of your personal information as described in this Privacy Policy. Should you ever disagree with this Privacy Policy, you may provide us with your feedback at, but such feedback will not vary or supersede these terms. The terms of this Privacy Policy are incorporated by reference in the User Agreement that you accept when you register to use our Service. Butter AI Corporation is the data controller for all Service, and we may store and process your personal information on our computers in the US and elsewhere in the world where our data centers are located.


A variety of factors may require changes to this Privacy Policy, including the evolution of our Service and changes in laws applicable to us. We will publish an announcement and effective date of any change, along with a description of any material change, and may elect in some cases to send you a message alerting you to the change. As long as you continue to use the Service, you are bound by the terms of this Privacy Policy. If you disagree with any changes and do not wish your information to be subject to a revised Privacy Policy, you will need to close your account and/or stop using the Service.


If you have questions or concerns about this Privacy Policy or information handling processes, you may contact us at the following addresses:

privacy {[at]} butter {[dot[]} ai
Butter AI Corporation
1266 Harrison St.
San Francisco, CA 94103